Search Engine Optimization is simply the process of adding content onto your website that has the possibility to increase your website’s visibility in search engines and other term’s users in general, in simple terms, it will help your website to show up much more frequently in relevant search results. SEO can be done in many different ways, for example through Pay-Per-Click advertisement campaigns or through writing articles and then publishing them all over the internet. But the most effective way to boost your web presence and make more money with your website is through Search Engine Optimization. SEO is very important to your business because without it you will not be able to compete with your competitors. In this article we’ll take a look at some of the different things that SEO does for your business and what exactly Search Engine Optimization is.
Before we look further into the main topic of Search Engine Optimization I want to touch on why you need to optimize your website and also how SEO works. When you optimize your website for search engines the first thing that happens is that the keywords in your title will be indexed whenever someone searches for those keywords. For example if you were selling a particular kind of toothpaste you could include the word” Toothpaste” within your title as well as the actual phrase “How To Keep Your Teeth White”. Then when someone searches for those keywords in Google or any of the other major search engines such as Yahoo! or MSN, you will see that your website comes up highly in the search results. So this is basically how search engine optimization works.
Search Engine Optimization is done through the use of the search engines,
which are called “web spiders” that collect data from the pages of your website and index the text and other components of the website based on certain keywords. The major use of the web spiders is to scan all of the pages of your website, gather the information that they can, and then return pages that are returned to them in order to make the necessary updates. This is exactly what is called “Pay-Per-Click Marketing” or PPC.
Pay-Per-Click marketing is a great way to increase your visibility online as well as make more money. It is a form of internet advertising where you actually pay your internet company to let your ads appear in the search results. Every time someone clicks on one of your advertisements you are charged a small fee. So what search engine optimization technique is used in Pay-Per-Click marketing?
Basically there are two techniques being used in Pay-Per-Click Marketing.
These techniques are called PPC Keywords and Search Engine Optimization. In Pay-Per-Click Marketing you will find that you not only have the choice of choosing a keyword that fits your product but also a list of related keywords. The most common way that this works is that you choose one word or phrase and then the search engine optimization company will build a list of related keywords that they think someone might use when searching for your product. So if your product is called golf for beginners then you would put “golf for beginners” in the title and then search for golf related keywords.
When the PPC keyword is chosen then the search engine optimization company researches the internet to see what is already being searched for. After they find what they think your product is then they build a webpage with the chosen keyword on it. They usually do this by using SEO techniques such as keyword stuffing, link building, article writing and so on. If these techniques are done correctly your webpage will be listed in the first page of the search results along with all the other organic listings. This will happen because your webpage is relevant to your chosen keyword.
Once your web page is listed on the first page of the search ads then you can send traffic generated from the links and keywords to your landing page where the product can be bought. Most organic listings are paid so you need to bid for them. To do this you just search for a keyword or phrase that is being used by organic advertisers and place your bids said to get traffic generated from the keyword. You must remember to bid low enough that the organic advertiser won’t move you down the listing. To get traffic generated from these high ranking keywords, you have to bid very high.
Another technique is to use the bidding strategy mentioned above but instead of bidding for the keywords you are going to pay for them. The thing about pay-per-click advertising is that it gets you traffic that is highly targeted.
- The only problem with this strategy is that the more people click on your advertisements the more money you will pay for each click.
- This can turn out to be a huge loss for some people who have spent lots of money on their ad campaigns.
- Social media advertising is a great alternative if you are able to spend a little money.